Your medical chart could include exercise minutes


CHICAGO (AP) — Roll up a sleeve for the blood pressure cuff. Stick out a wrist for the pulse-taking. Lift your tongue for the thermometer. Report how many minutes you are active or getting exercise.


Wait, what?


If the last item isn't part of the usual drill at your doctor's office, a movement is afoot to change that. One recent national survey indicated only a third of Americans said their doctors asked about or prescribed physical activity.


Kaiser Permanente, one of the nation's largest nonprofit health insurance plans, made a big push a few years ago to get its southern California doctors to ask patients about exercise. Since then, Kaiser has expanded the program across California and to several other states. Now almost 9 million patients are asked at every visit, and some other medical systems are doing it, too.


Here's how it works: During any routine check of vital signs, a nurse or medical assistant asks how many days a week the patient exercises and for how long. The number of minutes per week is posted along with other vitals at the top the medical chart. So it's among the first things the doctor sees.


"All we ask our physicians to do is to make a comment on it, like, 'Hey, good job,' or 'I noticed today that your blood pressure is too high and you're not doing any exercise. There's a connection there. We really need to start you walking 30 minutes a day,'" said Dr. Robert Sallis, a Kaiser family doctor. He hatched the vital sign idea as part of a larger initiative by doctors groups.


He said Kaiser doctors generally prescribe exercise first, instead of medication, and for many patients who follow through that's often all it takes.


It's a challenge to make progress. A study looking at the first year of Kaiser's effort showed more than a third of patients said they never exercise.


Sallis said some patients may not be aware that research shows physical inactivity is riskier than high blood pressure, obesity and other health risks people know they should avoid. As recently as November a government-led study concluded that people who routinely exercise live longer than others, even if they're overweight.


Zendi Solano, who works for Kaiser as a research assistant in Pasadena, Calif., says she always knew exercise was a good thing. But until about a year ago, when her Kaiser doctor started routinely measuring it, she "really didn't take it seriously."


She was obese, and in a family of diabetics, had elevated blood sugar. She sometimes did push-ups and other strength training but not anything very sustained or strenuous.


Solano, 34, decided to take up running and after a couple of months she was doing three miles. Then she began training for a half marathon — and ran that 13-mile race in May in less than three hours. She formed a running club with co-workers and now runs several miles a week. She also started eating smaller portions and buying more fruits and vegetables.


She is still overweight but has lost 30 pounds and her blood sugar is normal.


Her doctor praised the improvement at her last physical in June and Solano says the routine exercise checks are "a great reminder."


Kaiser began the program about three years ago after 2008 government guidelines recommended at least 2 1/2 hours of moderately vigorous exercise each week. That includes brisk walking, cycling, lawn-mowing — anything that gets you breathing a little harder than normal for at least 10 minutes at a time.


A recently published study of nearly 2 million people in Kaiser's southern California network found that less than a third met physical activity guidelines during the program's first year ending in March 2011. That's worse than results from national studies. But promoters of the vital signs effort think Kaiser's numbers are more realistic because people are more likely to tell their own doctors the truth.


Dr. Elizabeth Joy of Salt Lake City has created a nearly identical program and she expects 300 physicians in her Intermountain Healthcare network to be involved early this year.


"There are some real opportunities there to kind of shift patients' expectations about the value of physical activity on health," Joy said.


NorthShore University HealthSystem in Chicago's northern suburbs plans to start an exercise vital sign program this month, eventually involving about 200 primary care doctors.


Dr. Carrie Jaworski, a NorthShore family and sports medicine specialist, already asks patients about exercise. She said some of her diabetic patients have been able to cut back on their medicines after getting active.


Dr. William Dietz, an obesity expert who retired last year from the Centers for Disease Control and Prevention, said measuring a patient's exercise regardless of method is essential, but that "naming it as a vital sign kind of elevates it."


Figuring out how to get people to be more active is the important next step, he said, and could have a big effect in reducing medical costs.


___


Online:


Exercise: http://1.usa.gov/b6AkMa


___


AP Medical Writer Lindsey Tanner can be reached at http://www.twitter.com/LindseyTanner


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Backyard vineyards take off in Santa Clarita









A group of friends gathered in Roman Weiser's Newhall garage one September day in 2005.


They had with them crushed grapes from Paso Robles, compressed in an oak barrel. They added yeast. And then they waited, periodically monitoring the barrel's contents, straining it of pulp and sediment.


A year later, the friends — most of them amateur vintners — had produced a barrel of wine.





"Our hopes were not really to create outstanding wine," said Weiser, 51, a graphic designer in the advertising industry. "We were just hoping to produce something that was drinkable."


But the Syrah they produced was a hit with their friends and families, and that wine — called Mantis after a praying mantis that flew into the garage where the barrel was stored — launched a trend that is turning this suburban outpost into wine country.


So far, wine production in Santa Clarita is largely noncommercial, carried out by hobbyists who host winemaking parties and showcase their wines at regional viniculture events, sometimes winning awards for their creations. As amateur winemakers, they cannot sell their product, and, unlike the Sierra Pelona Valley just to the north, the Santa Clarita Valley cannot boast a special federal designation as a wine grape growing region.


But about a dozen vineyards have been started in backyards in the area, with such names as Whistling Vineyard, Compa, Bobcat and One Vine Four Branches. Santa Clarita now boasts some 30 winemakers, most of whom belong to the Santa Clarita Vintners and Growers Assn., an informal group launched in 2007. Backyard vintners here produce an average of 30 to 60 gallons of wine each, association members say. For the last five years, a local fundraising event, Sunset in the Vineyard, enables growers to showcase their beverages while helping a cause.


The rising profile of Santa Clarita wine is evident in scattered commercial efforts, including a new wine-crushing facility that opened in part to serve the local market. And despite the subdivisions that dominate the valley, dry hot days and cool evenings make it conducive to growing grapes, local wine enthusiasts say.


"Mantis unleashed the winemaking movement in our part of Santa Clarita," said Weiser, who established Whistling Vineyard on a slope at the back of his property. The 150 plants he cultivates are enough to produce 30 to 35 gallons of wine. His all-natural Syrah and Grenache are made the old-fashioned way. The grapes are stomped by foot and the wine is named for whoever is doing the stomping, Weiser said. Among them are "Jon's Crush" and "Ben's Crush," named for his sons.


"Right now, I'm focusing on producing the best wine possible," said Weiser, who shares the final product with family and friends and donates some to fundraising events.


Fellow vintner Chris Carpenter got his taste for making wine from a kit he bought in 2005. By 2007 he had planted his vineyard, Compa, with about 250 plants on the slope of the Newhall property he co-owns with his brother Tim. The Carpenters, who also work with Weiser, produce about 125 gallons of wine a year, including Merlot red and Roussanne white.


"Nobody is using the kit anymore, that's for sure," Carpenter said.


Steve Lemley and his business partner Nate Hasper, who own the local Pulchella Winery and its tasting room in Old Town Newhall, noticed the jump in interest in local viniculture and decided to capitalize on it. In September they opened the Santa Clarita Valley's first certified wine crush facility to serve commercial vineyard owners, winemakers, distributors and restaurateurs. The company specializes in what it calls "limited-production, ultra premium" red winemaking and offers full-service grape crushing, bin fermentation, barrel storage, bottling and on-site laboratory analysis.


"The Santa Clarita Valley is the gateway to wine country," said Lemley, who was among the friends who gathered in Weiser's garage that day in September 2005. Just north of Santa Clarita are the commercial wineries Agua Dulce, founded in 1999, and Reyes Winery, established in 2004, which is scheduled to host the first Sierra Pelona Valley Wine Festival on Jan. 26.


Eve Bushman, a local writer who has a blog called Eve's Wine 101, said that many Santa Clarita residents are wine enthusiasts and that the area's upscale demographics make it fertile ground for a growing local wine culture. The city already is home to at least five wine bars.


Lemley said his business, called SCV Custom Crush Services, fills a void because local winegrowers otherwise must travel to Ventura or Santa Barbara counties. He hopes his new business will spur more of Santa Clarita's small-scale wine growers to go commercial.


"People are intimidated by commercial winemaking," Lemley said. "We're hoping that we'll be able to help some people … to mentor them through the process in a no-stress home environment and take some of the intimidation factor out of it."


Carpenter said the new wine crush would be "invaluable to guys like me as we start making more wine and our inventory and our capacity to make wine expands."


At SCV Custom Crush's small temperature-controlled warehouse, tucked in a business park just off the Golden State Freeway at Magic Mountain Parkway, grapes are loaded into 1,000-pound bins. A minimum of one ton of fruit, equal to two barrels of wine, is required to start. Grapes are crushed by hand, allowed to ferment for up to four weeks, transferred into a press to extract juice and stored in barrels to undergo the full aging process.


Lemley, 37, a film industry worker whose interest in winemaking was sparked 13 years ago when he wife bought him a $100 kit, said his goal is to produce small lots of high-quality limited-production boutique wines, much like the so-called garagistes, or specialty garage winemakers, of France's Bordeaux region.


"There is a garagiste movement in Santa Clarita right now," Lemley said.


ann.simmons@latimes.com





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New High for Tuna at Tokyo Fish Sale



TOKYO — Tokyo’s main fish market ushered in the new year with an auction on Saturday that resulted in the highest price paid here, and probably anywhere, for a tuna.


A Tokyo-based sushi restaurant chain owner paid 155.4 million yen, or about $1.76 million, for a 488-pound bluefin, or about $3,600 per pound.


The record price was offered at the year’s first auction at the Tsukiji fish market, which provides Tokyo with much of its fresh fish. Restaurant owners from Japan and elsewhere in Asia compete annually for the prestige of buying the year’s first tuna, whose meat is prized by sushi fans. Conservationists warn that bluefin has been severely overfished.


The winning bidder was Kiyoshi Kimura, president of the company that runs the Sushi Zanmai chain. The bluefin was caught by a fisherman from Oma, a town renowned in Japan as the source of the most delicious tuna.


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We Salute the First Baby Senator






We realize there’s only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention. Today:


RELATED: Claire McCaskill and How to Attack the Opponent You’re Rooting For






Here’s our suggestion to improve the (already pretty hilarious) swearing-in process for U.S. Senators: Each new member of Congress must bring a cute baby.


RELATED: Rand Paul Doesn’t Want You to Go to Jail for Smoking Pot


RELATED: Larry David’s Two-Minute Guide to Etiquette


Apparently the BBC has decided to market a line of lunch boxes specifically made for hungry polar bears. They are still working out the kinks: 


RELATED: Homer Simpson, Fox News Pundit; Books After Dark


RELATED: Bo Obama Stays On Message; Sarah Palin Can See HBO in Her House


The Golden Globes will be bittersweet this year. Don’t get us wrong — we’re really excited to watch Amy Poehler and Tina Fey entertain us. But we’ll also be also really sad when this thing is over because it means the end of these promos:


And finally, it’s Friday. And it’s time to dance. Enjoy your weekend. 


Wireless News Headlines – Yahoo! News





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Bethenny Frankel Divorcing Jason Hoppy















01/05/2013 at 05:00 PM EST







Bethenny Frankel and Jason Hoppy


Albert Michael/Startraks


It's official – Bethenny Frankel and Jason Hoppy's marriage is over.

Having announced a separation over the holidays, the reality star began the divorce process by filing earlier this week in New York, TMZ reports.

"It brings me great sadness to say that Jason and I are separating," Frankel, 42, had said in a statement Dec. 23. "This was an extremely difficult decision that as a woman and a mother, I have to accept as the best choice for our family."

The split comes after months of rumors that the pair – who married in 2010 and are parents to daughter Bryn, 2½ – were on the rocks.

"Bethenny is devastated," a friend tells PEOPLE.

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FDA: New rules will make food safer


WASHINGTON (AP) — The Food and Drug Administration says its new guidelines would make the food Americans eat safer and help prevent the kinds of foodborne disease outbreaks that sicken or kill thousands of consumers each year.


The rules, the most sweeping food safety guidelines in decades, would require farmers to take new precautions against contamination, to include making sure workers' hands are washed, irrigation water is clean, and that animals stay out of fields. Food manufacturers will have to submit food safety plans to the government to show they are keeping their operations clean.


The long-overdue regulations could cost businesses close to half a billion dollars a year to implement, but are expected to reduce the estimated 3,000 deaths a year from foodborne illness. The new guidelines were announced Friday.


Just since last summer, outbreaks of listeria in cheese and salmonella in peanut butter, mangoes and cantaloupe have been linked to more than 400 illnesses and as many as seven deaths, according to the federal Centers for Disease Control and Prevention. The actual number of those sickened is likely much higher.


Many responsible food companies and farmers are already following the steps that the FDA would now require them to take. But officials say the requirements could have saved lives and prevented illnesses in several of the large-scale outbreaks that have hit the country in recent years.


In a 2011 outbreak of listeria in cantaloupe that claimed 33 lives, for example, FDA inspectors found pools of dirty water on the floor and old, dirty processing equipment at Jensen Farms in Colorado where the cantaloupes were grown. In a peanut butter outbreak this year linked to 42 salmonella illnesses, inspectors found samples of salmonella throughout Sunland Inc.'s peanut processing plant in New Mexico and multiple obvious safety problems, such as birds flying over uncovered trailers of peanuts and employees not washing their hands.


Under the new rules, companies would have to lay out plans for preventing those sorts of problems, monitor their own progress and explain to the FDA how they would correct them.


"The rules go very directly to preventing the types of outbreaks we have seen," said Michael Taylor, FDA's deputy commissioner for foods.


The FDA estimates the new rules could prevent almost 2 million illnesses annually, but it could be several years before the rules are actually preventing outbreaks. Taylor said it could take the agency another year to craft the rules after a four-month comment period, and farms would have at least two years to comply — meaning the farm rules are at least three years away from taking effect. Smaller farms would have even longer to comply.


The new rules, which come exactly two years to the day President Barack Obama's signed food safety legislation passed by Congress, were already delayed. The 2011 law required the agency to propose a first installment of the rules a year ago, but the Obama administration held them until after the election. Food safety advocates sued the administration to win their release.


The produce rule would mark the first time the FDA has had real authority to regulate food on farms. In an effort to stave off protests from farmers, the farm rules are tailored to apply only to certain fruits and vegetables that pose the greatest risk, like berries, melons, leafy greens and other foods that are usually eaten raw. A farm that produces green beans that will be canned and cooked, for example, would not be regulated.


Such flexibility, along with the growing realization that outbreaks are bad for business, has brought the produce industry and much of the rest of the food industry on board as Congress and FDA has worked to make food safer.


In a statement Friday, Pamela Bailey, president of the Grocery Manufacturers Association, which represents the country's biggest food companies, said the food safety law "can serve as a role model for what can be achieved when the private and public sectors work together to achieve a common goal."


The new rules could cost large farms $30,000 a year, according to the FDA. The agency did not break down the costs for individual processing plants, but said the rules could cost manufacturers up to $475 million annually.


FDA Commissioner Margaret Hamburg said the success of the rules will also depend on how much money Congress gives the chronically underfunded agency to put them in place. "Resources remain an ongoing concern," she said.


The farm and manufacturing rules are only one part of the food safety law. The bill also authorized more surprise inspections by the FDA and gave the agency additional powers to shut down food facilities. In addition, the law required stricter standards on imported foods. The agency said it will soon propose other overdue rules to ensure that importers verify overseas food is safe and to improve food safety audits overseas.


Food safety advocates frustrated over the last year as the rules stalled praised the proposed action.


"The new law should transform the FDA from an agency that tracks down outbreaks after the fact, to an agency focused on preventing food contamination in the first place," said Caroline Smith DeWaal of the Center for Science in the Public Interest.


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Another surgery — while knee-deep in the insurance swamp








Andrew Fabella, are you out there?


Please report to post-op at Keck Hospital of USC early Monday morning.


I'm coming back to have the other knee done.






That's right, folks, I'm kicking off the new year by getting a partial right knee replacement because my medial cartilage is cottage cheese and I'm bone on bone, just like I was on the left knee. I need to be in top shape this year because I've got mayoral candidates to chase and a 9-year-old daughter who's already too much for me to handle on the tennis courts.


Last August, the surgery was a breeze, but I had a little surprise in post-op. A heart arrhythmia was a bigger problem than anyone knew, and my ticker went on strike for half a minute or so. Fabella, a nurse, saw me flat-line and started chest compressions, which brought me out of sudden cardiac arrest.


Some readers have questioned my sanity in going back for more, but I feel pretty good about it. As several doctors have pointed out, my knee problem may have saved my life, revealing a condition for which I now have a pacemaker.


Besides, I've heard from lots of readers who rave about the surgeon we share: Dr. Daniel Oakes. Same with my cardiologist, Dr. Leslie Saxon, who told me she'll drop by post-op to make sure I don't try any new tricks.


What I dread, more than surgery, is having to strap my leg into the continuous passive motion machine for six hours a day when I get home from the hospital. While you're flat on your back staring at the ceiling, the monotonous motion machine bends your leg, it straightens your leg. Bend. Straighten. Bend. Straighten.


Six hours of this.


The police should strap suspects into these things. They'll confess to anything.


The other thing I dread is the stream of medical mail that is guaranteed to land in my mailbox every few days, every last bit of it entirely indecipherable.


BlueCross BlueShield of Illinois keeps sending me things that say, "This is not a bill."


Then don't send it to me.


It's not as if anything in the correspondence makes sense. And then there's always the line that says, "Amount you may owe provider."


If they're not sure, how can I be?


I was notified by the insurance company last time that home physical therapy was not a covered expense. I'm guessing they'd rather have your knee lock up until your leg has to be amputated, ruling out any future billing for osteoarthritis.


I was looking for a number to call, so I could contest the decision, when I discovered on the last page of a six-page waste of paper that I "may be eligible" to receive my "adverse determination" in several languages. According to this document, I could be denied coverage in Spanish, Tagalog, Chinese or Navajo.


Sure, send one of each.


A Keck medical assistant told me to ignore the denial and get the physical therapy while the insurance company bean counters and medical administrators fought it out.


Can't they all just get along?






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China Says Reporter for The Times Was Not Expelled





BEIJING — Responding for the first time publicly to the case of a reporter for The New York Times who was forced to leave mainland China, the country’s Foreign Ministry said on Friday that he had not been expelled but that his visa application had simply been filed incorrectly.




Speaking at the Foreign Ministry’s daily news briefing, Hua Chunying, a spokeswoman, said foreign news organizations were to blame for the departure on Monday of Chris Buckley, a 45-year-old Australian who had been a correspondent for Reuters until September, when he rejoined The Times.


Ms. Hua said the ministry had not been properly informed of his changed status.


“So far, we have neither received any notice of resignation (from Reuters), nor has the press card, which was issued by the information department (of the Foreign Ministry), been returned by Chris Buckley,” Ms. Hua said, according to the Xinhua news agency. “So, we do not know who his real boss is now.”


When Mr. Buckley’s visa, which had been issued while he worked for Reuters, ran out on Dec. 31, he and his family were forced to fly to Hong Kong, despite repeated requests from The Times for a new visa to be issued.


Ms. Hua said Mr. Buckley had not been expelled.


“There has been no such thing as a rejection of a visa extension, and there is no such thing as Chris being expelled,” Ms. Hua said, according to The Associated Press.


On a related matter, The Times is also waiting for the visa of its new Beijing bureau chief, Philip P. Pan, to be issued. Mr. Pan first requested a visa last March. The English- and Chinese-language Web sites of The Times have been blocked in China since October, when it published an investigative article about the finances of the family of China’s premier, Wen Jiabao.


This article has been revised to reflect the following correction:

Correction: January 4, 2013

An earlier version of this article misstated the job title of Philip P. Pan. He is the new Beijing bureau chief of The New York Times, not the China bureau chief.



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How BuzzFeed Is Betting on Hollywood, Long-Form Writing to Grow






LOS ANGELES (TheWrap.com) – Last January, BuzzFeed, then an aggregator of memes and cat videos, secured a $ 15.5 million round of venture capital to beef up a craft that most traditional media was downsizing: journalism.


It hired dozens of reporters and editors, opened bureaus in Washington, D.C., and Los Angeles and became a must-read for political junkies during the 2012 presidential election.






On Thursday, the company took another step.


It added adding a fourth round of capital investment – this time worth $ 19.3 million. And it plans to expand in two major ways: literary, long-form journalism like the kind practiced by New York magazine and the New Yorker, and – with two former Los Angeles Times staffers newly on board – its Hollywood coverage.


BuzzFeed’s been on a roll. According to the privately held company‘s internal traffic numbers, the 8 million unique monthly visitors it drew in 2008 has swelled to 40 million, and revenue for 2012 may triple that of 2011, a spokeswoman for BuzzFeed told TheWrap.


Writing in the Wall Street Journal on Friday, Tom Gara reported that some analysts place the company’s valuation at $ 200 million and say that revenues may reach $ 40 million this year.


Most of BuzzFeed’s traffic currently comes from its odd mix of news and eccentricity on the homepage. Friday morning, spotlighted stories ranged from J.J. Abrams screening his new “Star Trek” for a dying fan and Sen. Tammy Baldwin talking about breaking the glass ceiling to: “How to Murder Your Friend’s Facebook Page” and “Here Are Some Elephants Eating Christmas Trees.”


But there’s no question things are changing.


The first thing CEO Jonah Peretti did with his 2012 investment cash was hire Ben Smith, a Politico veteran, as the site’s first editor-in-chief. Smith then kicked off a hiring spree of reporters and got to work. Already BuzzFeed is beginning to break stories and get quoted by aggregators.


McKay Coppins, the site’s political editor, embedded with Republican presidential nominee Mitt Romney’s campaign. John Stanton, a veteran reporter in Washington, was named BuzzFeed’s first D.C. bureau chief. Michael Hastings, the dogged journalist whose Rolling Stone exposé of Gen. Stanley McChrystal’s private disagreements with President Obama over Afghanistan led to his resignation, joined the team.


Then, less than a year into its political foray, the site hired former Spin magazine chief Steve Kandell to make the push for longform journalism.


It began with an experiment – a 7,118-word post from last October titled “Can You Die From a Nightmare?” that garnered more than 115,000 hits. Another in October titled “Making Mitt: The Myth of George Romney” drew nearly 130,000 views. This convinced Smith and his team that literary journalism had a niche in the viral news market.


Despite the internet school of thought that briefer is better, Kandell said he has no plans to restrict stories’ word counts.


“If someone has a story that has to be 10,000 words, I don’t know why that couldn’t be,” Kandell said.


“I don’t think people necessarily have a certain fatigue level when it gets to a certain length and people start trailing out.”


Kandell says he plans in the coming months to start publishing at least one long-form story a week and may even start packaging and selling the stories as Amazon Kindle singles or as audiobooks.


Kandell assembled a “Best of 2012″ post for his nascent section of the site. The stories ranged from the tale of BuzzFeed’s own political editor Coppins, a Mormon, watching attitudes toward his and Romney’s religion change throughout the campaign to an inside look at the “Dark World of Online Sugar Daddies.”


Plans are to cover more foreign policy and national security issues from a Washington-centered perspective – and to add Hollywood into the mix. The only hands-off topic, apparently, will be international news.


“We’ve played around with ways to make world news more sharable, just like every editor at every publication,” he said, noting that readers liked a roundup of Instagram photos of the civil war in Syria. “It’s really hard, it’s not something we want to jump into without really knowing what we’re doing.”


As for Hollywood, BuzzFeed hired Richard Rushfield, former entertainment editor of LATimes.com, and ex-Times television editor Kate Aurthur, also a former Daily Beast staffer, to jump-start its bureau.


Smith said he plans to forge a presence in Los Angeles second only to its flagship New York bureau. A Hollywood vertical is expected to launch on January 7.


To that end, the site is entering a crowded space – one dominated by publications like Variety, the Hollywood Reporter, TheWrap, Vulture and the Times – but Rushfield said he plans to cover entertainment through BuzzFeed’s social-web lens: If it’s irresistibly share-worthy, it’s publishable.


“We have a unique position, despite how crowded the beat is,” Rushfield told TheWrap, adding that they won’t be competing with trades over stories concerning studio executives and casting deals. “One of our advantages is that we are not going to be going after every single story that the trades are – we have more room to take the things that we think can be interesting. What BuzzFeed is about is writing news that will be of interest to the social web.”


Now the trick is to make all these editorial investments worthwhile financially.


Revenue growth from its advertising model has been climbing, chief operating officer Jon Steinberg told TheWrap.


Forgoing the usual banners and display ads, BuzzFeed offers its clients “branded content.” For example, Scope mouthwash sponsored a “listicle” on the most “courageous” mustaches.


To that end, the advertising team, which is made up of 20 people that report to Steinberg, works with brands from General Electric to Virgin Mobile to devise sharable pieces of content.


The ratio of advertorial to editorial content on the homepage is usually about one to every six or so stories,” he said.


Those branded-content headlines garner 10-20 times the click-through rates of blinking banner and display ads, Steinberg told TheWrap.


“You compare those ads in the 1950s to modern advertising, you realize how broken modern advertising is,” Steinberg said. “Most publishers and media companies say you can’t make money on modern advertising.”


But – though he declined to reveal exact numbers, as BuzzFeed is a private company – the model helped to increase revenue last year and has allowed the publication to focus solely on its advertising stream.


He said the company has no immediate plans to enter the conference business popular with online publications including the Business Insider, AllThingsD and TheWrap.


“This is our Google ad words,” Steinberg said of the innovative advertising tool that Google pioneered in the mid-2000s. “If we were Apple, this would be our manufacturing of great hardware products.”


Internet News Headlines – Yahoo! News





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Courteney Cox: I'll 'Show My Boobs' on the New Season of Cougar Town















01/04/2013 at 08:00 PM EST



Courteney Cox is taking the term "boob tube" literally.

The Cougar Town star, 48, whose show moves from ABC to TBS on Jan. 8, eagerly anticipates more um, revealing scenes once the program makes its way to the cable network.

"You will not see one scene that I don't show my boobs," Cox joked to reporters Friday at the Television Critics Association winter tour, according to Access Hollywood.

"You know what? I'm getting older, so I've decided at this point I'm taking less focus [on] the face, and focusing here," she added, pointing to her chest. "By the time I'm much older, I will just be absolutely nude. I think it's [going to] work for me, I hope."

The show's executive producer, Bill Lawrence, backed up Cox's comments. "There is one difference [with the show going to cable]," he said Friday. "I think I'm allowed to say … Courteney did declare this the year of her cleavage."

Still, the star isn't exactly baring it all. Although there is an episode themed "naked day" for Cox's character Jules and her on-camera hubby Grayson (Josh Hopkins), there will be no actual nudity on the show.

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